Your business may not be about marketing or design but that is still no excuse for a poorly designed website with sub-par content, these days. With today’s businesses becoming increasingly more digital, companies who are not keeping up with the demands of this new digital world are certainly going to get left behind.
Your website is your first impression. It is usually the only chance you have to grab someone’s attention and to hold it long enough to gain a new client. If your website is not up to scratch your potential new clients are going to end up giving up, moving on and looking elsewhere. Getting people to spend time on your website and engage with your content and products and service takes time, but it is a really important skill to master.
So if you are concerned that your website is not doing your business justice, then read on for what your website could be saying about you and how to put it right and get your website back on track.
Good presentation is just as important as the quality of your products or the professionalism of your service. You can have the most exclusive or exciting product range in your market but if your website says bland and old fashioned, no one is ever going to stick around long enough to find out about it. The importance of creating interesting and effective small business website design is essential in order for your business to come across as appealing, professional and trustworthy. Intuitive, responsive and easy to navigate websites allow people to get an impression of your company. It will show that your company is modern, forward thinking and a well respected force in your professional field.
What Your Website is Saying About You
Whether you want to accept it or not, your website may be talking about you behind your back. Your website speaks on your behalf and creates impressions that will either lure people in or turn people away. Poorly constructed websites, with poor functionality, images and content will give the impression that your business is not particularly interested in investing in the things that really matter.
A website, on the other hand that is sleek, user-friendly and impressive to look at will instantly give off the impression that you care about your company and what people think about it. That also naturally allows people to think that that will extend to the products and services that you provide. If you care about your website, you care about your business and you care about your customers. That is the basic psychology of website design and functionality, so if your website is not giving off that impression, now is the time to change it to ensure that it does.
So first of all you are going to need to make sure that your website is designed in a way that allows visitors to do what you want them to do. That means that you want your home page to entice people to stay on your site and browse around once they are there, until they find something that they want to buy.
So start looking through your website and figure out what is the first thing that meets the eye when you click onto your website? Putting yourself in your consumer’s shoes, will go a long way in understanding how you are being perceived and therefore how you can be perceived in a much more positive way.
If you think that most people will arrive at your website through a search engine you can understand that those visitors are there with a purpose. As there is a reason for their visit you must make sure that website is dedicated to navigating them around easily to help them find what they are looking for easily and quickly. You should therefore be building your website not based on what is important to you, but what is important to your customers.
Creating a user-centric website will not only grab the attention that you are looking for, but it will also ensure that you are not losing consumers because of a slow and badly constructed website.
Website as a Window Into Your Business
The look and feel for your website should reflect your business and the values of your business. You must be striving to create a site that provides customers with a window into the heart of what you do and what makes you different, unique and above all else, reliable and trustworthy.