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If you sell services, then you understand the importance of a strong online presence. It helps you reach clients, demonstrates that you’re professional, shares valuable information about your offerings, and gives you a platform to market your business.

But have you considered creating an online store to sell your services? That’s right: online stores are an excellent tool for more than just product-focused companies. They also help service-based businesses be more efficient, make more money, and keep their clients happy.

Why a service-based business needs an online store

There are a lot of reasons to use WooCommerce to sell your services. It enables you to:

1. Easily accept payments

It can be tricky to manage payments for a service-based business. You’re often left depositing checks, remembering to send and follow-up on invoices, and handling payment information from a variety of sources.

But listing your services online automates that process. For example, if you sell graphic design services, you might have one “product” listing for logo design, one for business cards, and another for custom illustrations. If a client wants a logo, they can pay for it ahead of time online, so you’re not left sending invoices, coordinating payments, and following up.

This also makes things easier on your clients. They can purchase your services from the office, from home, or even on-the-go with their mobile phone at any time. And if you enable multiple payment options, they can use their credit card on various platforms making it easy for them to pay.

 Manage recurring payments

Like many service-based businesses, you may charge recurring payments for maintenance plans. But remembering to send invoices every month or year can be a hassle and, if you forget, you could miss out on income.

Subscription plugins automates this entire process for you. Let’s say that you sell pest control services, offering treatments every month. Clients can purchase a subscription to your service and your website will automatically charge their card on a monthly basis. If their card is declined for any reason, they’ll receive a notification to update the information on their account. No more following up! They can also upgrade or downgrade their plan by logging into their account without having to call or email your customer support team.

Charge for service upgrades

Some of your services may have optional upgrades that help your clients get exactly what they need for their unique situation. With the a Product Add-Ons extension, you can easily include those on your product pages and automatically update the price of your services based on what clients select.

Create a client portal

After a client purchases one of your services, they automatically get access to an account page. With physical products, this page would allow them to view shipping information, review and edit orders, etc. But with a few changes, you can also use this as a valuable client information portal!

For example, if you’re a financial advisor, you might create a form that asks introductory questions about your client’s finances, include a helpful eBook about making good investment decisions, and share a set of videos about how to get started with your team.

 Set up appointments

In many cases, clients will need to book appointments, whether you deliver services over the phone, on Zoom, or in person. Streamline this process with the a bookings extension. You can set fixed times that you’re available and allow clients to choose the time that best fits their schedule. Plus, you can automatically send out confirmations and reminders to reduce the chances of a no-show.

Sell online courses

You’re an expert in your industry, whether that’s interior design, web development, watercolor painting, or baking. Have you considered sharing that knowledge with people who want to learn?

With a Paid Courses extension, you can create classes with videos, lessons, and quizzes, then sell them on your website. This is an excellent way to generate extra, relatively passive, income for your business.

Handle everything in one place

By using WordPress — creating content, updating business information, and accepting contact forms — then adding your billing process to the same platform improves your efficiency.

From the exact same dashboard you’re already familiar with, you can list services, accept payments, issue refunds, and manage clients. It’s seamless!

Market more effectively

Selling your services online opens up the opportunity for more advanced and effective marketing strategies. For example, you can:

  • Automatically recommend related services, upsells, and cross-sells to increase order totals.
  • Contact clients who added your services to their cart but didn’t purchase.
  • Send targeted ads to people who visited your product pages, but left.
  • Offer coupon codes and discounts to repeat clients.
  • Send emails with recommendations and coupon codes based on previous purchases and interests.
  • Create a loyalty program that rewards long-term clients.

All of these marketing tactics can lead to more revenue and happier clients.

Get in touch with us today if you would like more information on any of the above or just need to get started in getting your business online