The misconception by many clients is that you just “build” a website, but a website takes many factors into consideration and before you start building you need content and a brand identity.
Imagine you are building a Brick and Mortar Store …. The first thing you would need is a LOCATION – In terms of the internet this would be your website address and the choice of your domain not only consists of availability but also needs to be easy to read, remember and has a direct bearing on your Search Engine Visibility, you can read more about that HERE
Now you have your address and need to rent premises at that address, this is your Website Hosting, this is where you will store the stuff you sell in your business and where people will interact with your business. Again in this instance you pay for what you get. You can get very cheap hosting packages and others are more expensive. Imagine having a shop in a dodgy side of town with no security, well that is what you get with cheap hosting, its slow and your site can get infected with viruses which will cause Google to blacklist you. You can read more about hosting HERE
Ok, so here we are on step 3, you have an address and premises for your online business … Now you need to fill those premises, this will be your shelving, signage and products in a brick and mortar store, but for an online presence it is going to be what we call content. You can read more about how important content is HERE, but at the end of the day you need to invest in content, both in text form and images. Imagine your real world store and your signage is drawn with crayons on cardboard and your shelving is just makeshift planks on wood … how appealing will that be to your customers?
Now that we have the content, the address and the premises, we can build the shop, store or online presence – Give it the functionality it needs and make it look appealing by structuring it the right way so that search engines can index the site and you can be found …. But wait, it does not end there …..
Just having a Website is not going to “get you found” – You are not going to miraculously appear on the top of a Google Search on the day your website is launched !!! Oh No.
How many times have you heard of a coffee shop or business closing down in your local area and you thought to yourself “I didn’t even know they existed?” Even shops in big shopping malls close down because people don’t know they exist unless the physically walk past and something catches their eye!! This is where marketing comes in. You need to advertise your business, get it to appear on search engines and social media. This is a time consuming exercise and often seen as a “grudge” purchase because it takes a while to see results, but it is very important and should be seen as an investment into your business, rather than an expense.
At SDDS Web Design we can assist you with all the processes above, but we do not always do it yourself, simply because some of them are very specialised and require a special skill set with many years of experience. To do this we have partnered with businesses that we trust and have used for a long time, who specialise in what they do. We work hand in hand with these companies to get your business online and noticed, we do not outsource the work and charge a commission, we refer you to them, they quote and invoice you and we work with them to achieve a similar goal, which is to get your business noticed and online!
So if you are in need of any of the following services, feel free to get in touch with us so that we can introduce you to our awesome partners.
- Digital marketing
- Google Advertising
- Search Engine Optimization
- Graphic Design
- Logo Design
- Video Creation
- Mobile App Design
- Business Cards
- Content Creation