You need to add your business to Google, if you want people to be able to find it easily, and learn more about it. In fact, Google Maps makes it easy for prospective customers and clients to find your business online, know where you’re located and reach you quickly. If your business is on Google Maps, then Google search shows rich graphical maps & photos when people search for your business online, which builds trust & credibility for your brand. Whether you run an online or local business, it’s essential that you add your business to Google Maps and get on Google. Here are the steps to add your business to Google Maps.
How to Add Your Business to Google Maps
The first step is to claim your Google My Business page. If you’re a well-known business, then it’s very likely that your business is already present in Google Business Pages directory and you just need to claim it. Thereafter, you can add your location on Google Maps, along with other details such as working hours. If you haven’t created a google business page yet, you’ll need to create a new Business Profile on Google My Business Pages.
1. Go to Google My Business
Visit Google My Business and click Start Now
2. Add Google My Business Locations
Next, you’ll see a form where you need to add business details such as business name, address & phone number (also called NAP details). When you provide NAP details, remember to provide the exact same name, address & phone number that’s mentioned on your website. This will become your official address on the web. So keep it consistent.
Also, providing the same name, address and phone number that’s present on your website, improves your local search rankings.
Read more about how to do local SEO to optimize your business for local searches.
3. Select Business Category
You’ll also need to provide your business category. This is super important as it helps Google classify your business and rank you for appropriate keywords. Google has pre-configured keywords and search terms for each industry. So type in your keyword to see if Google gives you a match, and select the closest matching business category from the list. You can add more categories for your business later when you edit your Google Business Page. Just select one for now.
The key is to be as detailed as possible so that google can rank your business for a wide range of keywords and search phrases.
4. Verify My Business
Once you submit the required details about your business, Google will want to verify your business address that you mention while creating your Google Business Page. Within 1-2 weeks, you’ll receive a postcard with a verification PIN that you’ll need to enter on your business page to verify your business location. Sometimes, you may also get an option to receive verification PIN via text or automated phone call. If you are to get a postcard, please remember that you have 30 days to verify your address. After that the PIN won’t be valid and you’ll have to request a new PIN.
5. Set up Google+ Page
After your business is listed on Google My Business directory, you’ll be directed to create a Google+ page for your business.
Add your Business to Google My Business to get a free Google listing that appears alongside search results, when people search for your business or businesses like yours, in Google Search as well as Google Maps. Once you add your online or local business to Google, you can easily manage your Google listing using the Google My Business App, directly from your mobile. You can use this Business listing to build brand awareness and business credibility, by adding your office address & working hours, uploading photos & videos, and even getting customer reviews on your business page. Creating a Google My Business Page enables you to attract new customers by sharing useful information, engage them online and build customer loyalty.
Have you added your business to google yet? Has it been helpful?