SEO & DIGITAL MARKETING · SOUTH AFRICA
Digital marketing with a clear business purpose.
Your website is a starting point. SDDS helps you consider how to reach the right audience through search, paid advertising, social media and useful content, with activity scoped around your goals and budget.
Tell us what you want to achieve and what you have tried so far.
CHOOSE THE ACTIVITY THAT FITS
Different channels have different jobs.
Search engine optimisation
Help people find relevant pages when they search for what you offer. SEO considers your website, its content and the terms your audience uses. We discuss the priorities for your site and agree the work needed to support organic search visibility.
Pay-per-click advertising
Paid advertising can put your offer in front of a selected audience. The campaign message, targeting, destination page and media budget need to work together. We establish the objective and scope before recommending an approach.
Social media marketing
Use social channels to communicate with the people your business wants to reach. We consider the audience, message and purpose of the activity, then agree the content and management requirements for the selected channels.
Content marketing
Useful website content, blogs and articles give people more information about your business and the questions you can answer. Topics should serve your audience and support your offer, with writing and publishing responsibilities agreed in the scope.
Email and video: if email marketing or video production is relevant to your campaign, we can discuss the requirements alongside the wider plan. Production, distribution and ongoing work need to be scoped specifically.
START WITH THE CUSTOMER
Decide what needs to happen before choosing where to advertise.
Do you need more people to discover your business, understand a particular service or enquire about an offer? Those are different tasks, and they influence which activity makes sense.
We consider who you are trying to reach, what matters to them and what they should do next. Your available budget and the readiness of your website also form part of that discussion.
A campaign can bring someone to a page, but that page still needs to explain the offer and make the next step clear. Content or website improvements may need to be addressed alongside the marketing.
A CONSIDERED STARTING POINT
Agree the purpose, the work and how to review it.
Define the objective
We discuss your business, audience, offer and priorities. The aim is to identify what you want the activity to achieve, rather than treat every available channel as a requirement.
Review what is already in place
Your website, existing content and previous activity help establish the starting point. Where useful performance information is available, it can inform the discussion about what to retain or improve.
Set the scope and budget
We agree the selected activity, deliverables and responsibilities. Management fees, advertising spend and any content or production work should be clear before the campaign or ongoing work begins.
Review against the objective
The right measures depend on the work. Visibility and traffic may provide context, while enquiries or sales require suitable tracking and business information. We agree what can be assessed and the review arrangements as part of the scope.
CLEAR EXPECTATIONS
A realistic scope matters more than a long list of channels.
There is no single marketing package that suits every business. The work depends on your starting point, objectives, selected channels and the content or campaign assets required.
SEO and paid advertising work differently. Paying for advertising does not purchase an organic search position, and neither approach guarantees a particular number of enquiries or sales.
Before you commit to a campaign.
Should I start with SEO or paid advertising?
That depends on your objectives, current website, audience and budget. SEO focuses on organic search visibility; paid advertising buys placements. They can support the same business goal, but the priorities and scope should be considered separately.
Is advertising spend included in the fee?
Media spend and the work involved in planning or managing activity are different costs. The proposal should identify the agreed fees, advertising budget and any separate content or production costs so you know what is covered.
How soon will I see results?
Timing varies with the channel, competition, offer, budget and starting point. We discuss realistic expectations for the proposed activity. We do not promise a fixed ranking, sales figure or identical timeline for every business.
Can you work with my existing website?
We can start by reviewing what you already have. If a campaign needs clearer content, a more suitable landing page or other website changes, those requirements can be scoped before or alongside the marketing work.
Let us discuss your next marketing priority.
Bring your goals, questions and any information about previous activity. We will discuss where support could be useful and what a sensible next step looks like for your business.