SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases. In other words, it’s the process of making your website more appealing and relevant to search engines like Google, Bing, or Yahoo, so that they are more likely to show it to people who are searching for what you offer.
There are several elements involved in SEO, including optimizing your website’s content, structure, and technical features, as well as building high-quality links from other sites.
As for whether every website needs SEO, the short answer is yes. Even if your website has great content and a beautiful design, if it’s not optimized for search engines, it will be difficult for people to find it. SEO helps ensure that your website appears in the search results when people search for the products, services, or information you offer.
That said, the amount of SEO work needed can vary depending on the website’s goals, competition, and other factors. A small blog, for example, may not require as much SEO work as an e-commerce site with thousands of products. Ultimately, the decision on how much SEO a website needs depends on the business’s objectives and its online marketing strategy.